Turns out that when you think of Facebook, you may be feeling a hunka-hunka burning love.
Cue the Barry White makeout music.
Researchers at the University of Chicago Booth School of Business say the desire to indulge in Facebook, Twitter and other social-media pastimes is among the strongest temptations we now face -- right up there with sex and cigarettes.
Subjects ranged in age from 18 to 85. They were given a BlackBerry mobile device and asked to let the researchers know every 30 minutes if they had a scorching need to drop by their online hangouts.
They were also asked to mentally document other urges, such as smoking, drinking, sleeping and, well, you know. The participants were instructed to rate just how strong those desires were, ranging from "strong" to "irresistible."
The researchers determined that resisting the temptation to hit Twitter, Facebook and other social media was harder to resist than the other urges people encountered.
"Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist," says Wilhem Hofmann, lead author of the study.
Cheap thrills, in other words.
But whatever it takes.
CHARLOTTE AMALIE, U.S. Virgin Islands (AP) Crews in the U.S. Virgin Islands have recovered a body inside the wreckage of a small plane found on the ocean floor.
The U.S. Virgin Islands government says the identity of the passenger recovered Saturday will not be publicly identified until relatives can be notified.
The Piper PA-23-250 plane went down a week ago off St. Thomas with four people aboard. One passenger survived the sea crash.
Authorities say the plane had been delivering newspapers to the island of St. Croix and was returning to St. Thomas after picking up passengers.
The U.S. Coast Guard suspended its search on Monday.
The islands' government says divers located the wreckage at a depth of 100 feet. One body was found inside the plane. The wreckage was towed back to St. Thomas.